Sep 26 2024 24 mins
In today’s real estate market, many deals are being held up by listing agents who are scared to lose their clients. They know the price the seller is asking is too high, but they can’t tell them because they might get fired.
As the buyer’s agent, you can use this to your advantage, move the deal forward, and negotiate a lower price. The best part: the listing agent will love you because you’re saying what they’re too afraid to tell their seller.
Instead of letting deals hang in the balance, you can influence the listing agent and communicate the reality of the market to sellers.
In this episode, I share a negotiation hack that will help you get more deals across the finish line.
"A good real estate agent can communicate with the seller and give them the reality of where the market is, while remaining in rapport and maintaining trust." -Greg Harrelson
Things You’ll Learn In This Episode
- The market is changing
Inventory is the highest it’s been in 12 months and we’re getting closer to a neutral market. How do we prepare for this? - Be the messenger of the market
Listing agents aren’t having the important conversations with their clients because they are afraid to get fired. How do we get around this? - Think like the listing agent
In this current market, what’s on the mind of listing agents and how can we help them?
About Your Host
Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.
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Want To Level Up Your Production? (and live anywhere in the Carolinas)
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