Join Our Hen House for an illuminating conversation with Benny Andersson, CEO of Project 1882 (aka Djurens Rätt), Sweden’s largest animal rights organization. Learn how this groundbreaking organization combines grassroots vegan activism with corporate outreach and legislative advocacy to create meaningful change for animals across Europe.
ABOUT OUR GUEST
Benny Andersson is the CEO of Project 1882, an animal rights organization based in Sweden. He became involved in the animal rights movement in the late 1990s and joined Project 1882 as a volunteer in 1997. After more than a decade of working with campaigns, vegan outreach, digital communication, and fundraising, he became the CEO of Project 1882 in 2010.
Before joining Project 1882, Benny worked within the banking sector and moved to Gothenburg, Sweden, the melodic death metal capital of the world, to study history. That’s where he and a dedicated team began to reform an old and somewhat dysfunctional organization to align with the new millennium. Project 1882 has since 2013 doubled its number of donors and staff. He’s also currently on the boards of Eurogroup for Animals and World Federation for Animals.
Fun or not, but a fact; he daily macrodoses coffee and energy drinks and eats vegan tacos every Friday.
RESOURCES
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- The truth about raw milk and why experts are ‘absolutely horrified’ by the trend
- Help us win $5000 by donating on Giving Tuesday!
- Mariann on Bluesky
- Jasmin on Bluesky
- Our Hen House on Bluesky
- Project 1882 website
- Project 1882 on Instagram
- Project 1882 on Facebook
INTERVIEW TRANSCRIPT
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