In this episode of eCommerce AI, Ramiro Velasco, co-founder of GoAvance, shares insights on the burgeoning eCommerce landscape in Mexico and Latin America. He discusses the challenges and opportunities for foreign brands entering the market, the importance of understanding local shopping habits, and the significant rise in credit card adoption. Ramiro emphasizes the need for local partnerships to navigate the complexities of doing business in Mexico, including logistics and warehousing. He also touches on the role of dropshipping and the importance of establishing a retail presence to succeed in the market.
https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/