Marcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss:
- What's it been like working at Uber Eats through this pandemic?
- How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software.
- Why do B2B marketers fall into the trap of being overly corporate and dry?
- Why marketing should be "fun" and why the best marketers take risks.
- What Mike learned from Nikki Neuburger at Nike.
- What skills do you need to be a great B2C marketer?
Join Mike on Sharebird here: https://sharebird.com/profile/mike-polner/knowledge