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Questions we cover in this episode:
- I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like?
- So like I said in the intro, awesome topic to dive into today - why is, getting closer to revenue, something you’re so passionate about?
- When you figure it out, when you know how product marketing impacts revenue what does that do you for you and your team?
- Lets talk about the launch treadmill, how does that happen. Why does our work become reactive like that?
- How do you get off it? If the treadmill is moving really fast?
- What are the best ways to measure success so it ties to revenue?
- This can happen with sales too, how do you pull back from chasing sales needs and get more strategic and tied to revenue?
- Are their specific tools you used to help?
- What mistakes are people going to make, trying to get more strategic?
- Anything you want to share with listeners?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?