Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor


Episode Artwork
1.0x
0% played 00:00 00:00
Jul 22 2020 29 mins   2

Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/
Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer

Questions we covered in this episode:

  1. How do you add value to PMs and the product team?
  2. How do you build a good relationship with Product?
  3. How do you partner with them on the product roadmap?
  4. How should customer feedback play a role in roadmap development?
  5. At what point should PMMs come into the product development process?
  6. What if you disagree on the approach to a feature or tool?
  7. Where should PMM report into, product or marketing?