Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/
Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach
Check out careers at Airtable here: https://airtable.com/careers
Questions we cover in this episode:
- Tell me about your career path to becoming a PMM?
- Airtable is a really interesting company, you’re product led, and encourage a self-service, bottoms up approach to growth and adoption. Is that right? Tell me more, what does all that mean, how do things work at Airtable?
- So you lead “self-serve” product marketing at Airtable, what does that mean?
- Do you think this is a larger trend? That product led companies like Airtable are the future?
- What does the larger marketing team look like? What teams are there? How many pmms?
- How is product marketing at Airtable different than at a more traditional enterprise saas company?
- What don’t you do?
- Where do you focus your energy?
- How do you do in-app marketing or messaging?
- What do product launches look like?
- What teams do you partner closest with?
- What’s something most companies get wrong when trying to be product led?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?