Oct 21 2020 43 mins
Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/
Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannan
Questions we cover in this episode:
- Tell me about your career path to becoming a product marketer.
- Can you tell me about some of your lessons learned from your time as a product marketer?
- I’ve heard Product Marketing described as the glue that holds companies together. What are your thoughts on that?
- Do product marketers have to be a jack of all trades? How well do you have to understand all the other functions at your company to be a great uniter?
- Question from your Sharebird AMA: What's your advice on improving a historically tense relationship between functions, specifically between Product Management and Product Marketing, as well as between Sales and Product Marketing?
- What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?
- Let’s move on to metrics. How do you measure the success of the product marketing team at Braze?
- How do you measure the success of sales enablement efforts, given that product marketing plays a major role in this area?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?