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Interested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/home
Questions we covered in this episode:
- So I think you launched a product this week! Right? How’d it go?
- So you worked at Drift for a little over two years. You and DG and others built out quite the brand and launch machine. I’d love to hear about that time.
- What did you guys get right?
- What did you get wrong?
- What are you most proud of from that time?
- What’s Privy like? We know everyone is buying more online right now, but what’s happening in e-commerce?
- Any favorite launch examples?
- Why do a “launch” at all? What’s the point?
- How often do you have a launch?
- How does a well run launch operate?
- How do you measure the results?
- How do you keep momentum going post launch?
- Things go wrong during launches, how do you deal with it in the moment?
- Advice to someone early in their career about to take on their first product launch?
- What's your outlook on the career of product marketing?