Aug 11 2020 27 mins
Show Notes
We talk about being a social enterprise, how long the journey can take for start-ups, and Angela reports back on the pricing exercise that she undertook to find the "right" price for Clinnect. Starting out initially as a government funded project, this company had a few roadblocks to overcome in becoming an incorporated for profit business; along with the typical issues to overcome like sustainability, scalability, and revenue.
Healthcare issues are complex and Clinnect had to learn to focus on issues, we delve into the pros and cons of trying to find a niche product to address a narrow, but important, issue.
Find Us Online
Angela Hapke - @angelahapke - https://www.clinnect.ca
Jonathan Bowers - @thejonotron - https://www.twostoryrobot.com
Credits
Produced by Jonathan Bowers and Angela Hapke
Music by Andrew Codeman (CC BY 3.0)
Transcript
Jonathan: Wait, I want to get one of those. Um, I think, do you think in the audio world they use those, those clacker things like in the movies, those, um,
[00:00:07] Angela: It's called the castanet.
[00:00:09] Jonathan: it's called a castanet? You know the word for that?
[00:00:12] Angela: Like the clackers like that.
[00:00:14] Jonathan: No, no, no, no. The thing at the beginning of a movie where they go, you know, act one or scene four, take three.
[00:00:19] And they
[00:00:20] Angela: Oh, I don't know what those are.
[00:00:21] Jonathan: Uh, I think
[00:00:22] Angela: Sorry. I couldn't see you when you were, when you were saying it. And that's
[00:00:27] Jonathan: a castanet are those tiny little symbols on your fingers, or that we should get one of those cat little castanets
[00:00:35] Angela: I have. I have some, because my, um, my daughter uses them for music class.
[00:00:42]Introduction
[00:00:46] Hi, I'm Angela Hapke.
[00:00:47]Jonathan: and I'm Jonathan Bowers and you're listening to Fixing Faxes, building a digital health startup
[00:00:53] Angela: and we just got some new mics.
[00:00:55] Jonathan: New Mics! Uh, This is episode five. We've recorded the first four episodes on our headphones. No, what are these called?
[00:01:05] Angela: headphones
[00:01:06] Jonathan: No, these aren't, these aren't
[00:01:07] headphones.
[00:01:08] Angela: like the standard headphones that you get with your Apple iPhone.
[00:01:12]Jonathan: Right?
[00:01:12]but now we've got these great new, uh, very cheap, the cheapest ones. We could find Audio-Technica 2005USBs as recommended by basically every podcast blog I could find. Um, but they were sold out.
[00:01:27] Angela: Well, and I didn't do any research. You did all the research and you, I just said, tell me which ones to buy.
[00:01:33] Jonathan: Yes, but you found where to buy them because they're sold out everywhere.
[00:01:38] Angela: I know, I know the weird places to buy things.
[00:01:43] Jonathan: So that was helpful because I was starting to panic that we were going to have to buy $300 microphones instead of a hundred dollar microphones.
[00:01:50] Angela: well, the package was $200.
[00:01:53] Jonathan: Yeah. Yeah. Well, it comes with the, it comes with the boom arm and the monitoring headphones. Um, the Princess Lea headphones. They, they hurt my, hurt my ears just a little bit. Cause I like, do you notice
[00:02:07] Angela: The glasses. yeah, they dig into your head.
[00:02:10]Jonathan: I've been wearing them a lot the
[00:02:12] Angela: Oh, have you,
[00:02:13] Jonathan: doing all my Zoom meetings like this with the microphone.
[00:02:16] Angela: Is everybody commenting on the quality?
[00:02:18] Jonathan: loves it. Uh, Yeah, everyone is saying Wow it sounds so good. And now Chris wants to get a microphone. He's he's got microphone envy.
[00:02:27] Angela: That's definitely a thing in, in, and Zoom COVID days. Microphone and camera envy.
[00:02:35] Jonathan: I, uh, we had a client meeting this morning and, uh, cause you can see the boom and the mic in the video call. And he says, Hey, what's that? I told them about the podcast and he holds up his really expensive microphone and say, well, let's. Let's compare. This is not, that's not
[00:02:51] Angela: You're like, no. How about not?
[00:02:54] Jonathan: he's got one of those pop filters and I think it's like a really cool condenser mic.
[00:02:58] It is just sitting on his desk though. So he doesn't have the arm,
[00:03:02] Angela: see, I don't know. This arm is like I'm that's most of what I love about this.
[00:03:09] Pricing Revisited
Jonathan: Uh, you know, what we need to talk about so speaking of the prices of things, so this being $200 and us thinking about, um, wanting to buy cheap. So this felt like the right amount of money to spend for where we are at in terms of our journey as podcasters. Um, but in the, in, uh, I think episode three,
[00:03:29] Angela: I think it's episode three.
[00:03:30] Jonathan: gave you some homework to go and use the Van Westendorp.
[00:03:35] Pricing meter or price, price, sensitivity,
[00:03:39] Angela: Price sensitivity meter.
[00:03:41]Jonathan: Which is basically four questions that help you understand the pricing of a product. What are the results?
[00:03:48] Angela: Okay. Uh, so, so we made the survey and I put it in linked it in an email, and then I just use my, my personal contact list and sent it out to a bunch of primary care providers and specialists that I know that I would hope that I could kind of ask a personal favor to
[00:04:04] um, I sent it out to about 30 people, uh, nine or 10 of them got back to us. And there was some big trends showing up. So what you, what you have to understand is the four questions really kind of give you an idea of like the absolute basement. I wouldn't buy this because it's, it would be so cheap that it doesn't have any value all the way up to ,this is way too expensive for what I think the product is. So those are two questions and then the other two questions help kind of narrow in the, the, the sweet spot. So, um, just, , like what would you pay that's I, I think they use the word bargain and then what would you pay? And the, they use the word expensive.
[00:04:44]And so what we did is we took all the responses, we plotted them on the sensitivity meter and before I say what the, it came out to be, I think last ...