May 23 2019 3 mins
Highlights
- It’s Found on Friday, and we’re digging in with our A&R tool to find breaking artists based on YouTube Channel Views, and that’s important, because YouTube is technically the most popular streaming platform in the world.
Mission
- Good morning, it’s Rutger again at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
Date
- This is your Data Dump for Friday, May 24th 2019.
Found on Friday: Momoiro Clover Z, Yella Beezy & Junip
- Welcome back to Found on Friday. We’re digging in with our A&R tool to find artists breaking through the surface in a global way.
- If we search according to highest growth percentage in YouTube Channel Views, we land on three artists with notable momentum on YouTube right now: Momoiro Clover Z, Yella Beezy, and Junip.
- First up, J-pop group, let's call them MCZ for short, the first to make theme music for Sailor Moon, Pokémon, AND Dragonball Z, in addition to being the fourth highest grossing artist in Japan in 2013, based on CD, DVD, and Blu-Ray sales — yes, physical is still VERY important in the Japanese music market — they've experienced a 14 percent growth in their YouTube channel views over the last 28-day period.
- Their Spotify monthly listeners have spiked almost 29 percent over the last 30 days as well. But the group is not new, so what shot them to the top of the breaking list? Well ... they did just come out with a new album on May 17th.…
- Just about tied with MCZ is Texas rapper Yella Beezy, whose growth percentage is up to 14.4 percent this period from the previous 30 days’ 9.5 percent.
- Yella Beezy, whose latest track features Gucci Mane and Quavo from Migos, also soared 16 spots from No. 50 to No. 34 on Billboard’s Emerging Artists chart.
- Switching gears altogether now for Sweden’s folk rock duo Junip, composed of soft-spoken singer-songwriter Jose Gonzalez and Tobias Winterkorn, who experienced a 13 percent jump in the last 28 day-period. This correlates with a 10.2 percent increase in their YouTube channel subscribers over the last 30 days, which is surprising, as it doesn’t look like they’ve released anything recently…. Maybe fans of Rogue Wave and Ben Howard got turned on to them? We don’t know. What we do know is Junip’s monthly Spotify listeners dropped an estimated .2 percent in the last 30 days, but their Spotify followers increased .4 percent in the same period. So, no, not all streaming services are created equal.
- Check out these stats: YouTube is technically the biggest music streaming source in the world, with close to a billion users consuming music via user upload video streaming. Compare that with just over 200 million users consuming music via “traditional” streaming services like Spotify and Apple Music, and the importance of YouTube stats as some indication of an artist’s digital presence worldwide becomes clear.
- So there you have it — a Japanese idol group, a Texas rapper, and a Swedish folk duo comprise an eclectic trio of international artists on a YouTube hot streak right now.
Outro
- That’s it for your Daily Data Dump for Friday, May 24th 2019. This is Rutger from Chartmetric.
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- And article links and show notes are at: podcast.chartmetric.com.
- Happy Friday, see you tomorrow!