Sep 09 2020 30 mins 2
Connect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/
Questions we cover on this episode:
- Tell me about your career path to becoming a PMM?
- Why is it so important for PMMs to be tightly integrated and on the same page with product?
- How can PMMs build a strong mutually beneficial relationship there?
- What are some issues that get in the way?
- What if your product team is bad with scoping features, sharing timelines, or other aspects that impact the GTM? How do you fix that?
- Tips and tricks to create great communication between product and marketing?
- At a more technical company, how do you get people onboard when it comes to marketing and storytelling?
- How do you influence product roadmap as a product marketer?
- What role should a customer advisory board have in influencing your product roadmap, and why?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
- What’s the one thing you had to learn the hard way when working with Product? Something that is bound to happen to others.
