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Questions we cover in this episode:
- Tell me about your career path to becoming a PMM?
- What are the areas PMMs should be experts in?
- How do you go about acquiring that info?
- What does this look like at Square?
- How do you record and codify that knowledge?
- How do you think about personas?
- How is a good one structured?
- Issues with personas?
- What teams should use that research and how?
- What are the top issues you face when rolling out research or personas? How do you tackle them?
- Where do people go wrong with research? What does bad personas look like or what mistakes have you had to overcome?
- What’s your outlook on the career of Product Marketing?