Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square


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Dec 23 2020 33 mins   2

Connect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/
Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdote

Questions we cover in this episode:

  1. Tell me about your career path to becoming a PMM?
  2. What are the areas PMMs should be experts in?
  3. How do you go about acquiring that info?
  4. What does this look like at Square?
  5. How do you record and codify that knowledge?
  6. How do you think about personas?
  7. How is a good one structured?
  8. Issues with personas?
  9. What teams should use that research and how?
  10. What are the top issues you face when rolling out research or personas? How do you tackle them?
  11. Where do people go wrong with research? What does bad personas look like or what mistakes have you had to overcome?
  12. What’s your outlook on the career of Product Marketing?