Oct 14 2020 36 mins 1
Check out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketing
Connect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/
Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1
Questions we cover in this episode:
- Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing?
- OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM?
- What is that person's responsibility?
- At what point do you bring on a director who can run the program?
- What should be the expectations of that person?
- Coming in as a new director what are the first things to figure out?
- What product marketing things do you have to get people bought into?
- How do you structure the team if you have a small team?
- How do you report on success?
- What resources do you have to have? Budget, support, buy in etc?
- What mistakes do people always make along the way?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
