Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
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Date
This is your Data Dump for Friday, Oct. 4, 2019.
6MO Global Music Industry Data Report, Part 2: Platform-Playlist Analysis
The domination by North American artists of the top streaming playlists was of particular interest to many major music publications as soon as we dropped 6MO.
Obviously, it was to us too, but there was another trend that intrigued us in the Platform-Playlist Analysis section, or Part 2, of our Global Music Industry Data Report.
That trend? The Top 5 genre differentiators on Amazon Music, Apple Music, Deezer, and Spotify’s Top 30 playlists.
What exactly do we mean by genre differentiators and how did we get there?
Well, we pulled geographic and genre metadata tags for every artist included on each of those 120 playlists, filtering out personalized and artist-specific ones, and then, we calculated the distribution for each platform set.
What we found is that virtually across the board, Pop and Hip-Hop & Rap take the Top 2 spots in terms of artist genre distribution for all four of those streaming platforms on June 30, 2019.
Generally speaking, those genres account for about half of the market share on those top playlists for those platforms.
Where things get interesting is in the No. 3, No. 4, and No. 5 spots, because that’s where the platforms begin to diverge from one another.
This is what we mean by genre differentiators in the Top 5 for each platform.
On Amazon Music, for instance, Country makes the Top 5, which is not the case for any other platform.
On Apple Music, R&B/Soul fills that role, on Deezer, it’s Latin & Carribean, and on Spotify, it’s Folk, Traditional, and World.
Surprising? Maybe not, if you’ve had that hunch all along.
It is both satisfying and also illuminating to see it borne out in the data, however — and that’s what we’re all about.
If you want to see where Indie or any geographic region outside of North America stacks up, dig in to 6MO more here.
Outro
That’s it for your Daily Data Dump for Friday, Oct. 4, 2019. This is Rutger from Chartmetric.