Jan 13 2021 36 mins 1
Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/
Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dong
Heap is hiring! Check out career opportunities here: https://heap.io/careers
Questions we cover in this episode:
- Tell me about your career path to becoming a PMM?
- How is the marketing team structured at Heap?
- So you’re building out the product marketing team at Heap right now. What does that mean?
- What did you do first? Did you need to learn about the product/customer/market to figure out how to build out the team?
- How will you structure your team? Aligned to products? Industries?
- What do you look for in new hires?
- How will you measure success and evaluate your team?
- Tell me about your product marketing philosophy?
- What mistakes do people make when building a new PMM team?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
