Early 2000s emo princes of darkness My Chemical Romance dropped a special treat for fans on Halloween, revealing some incredible metrics for a band that has been on hiatus for six years.
Mission
Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists, and playlists into your brain so you can stay up on the latest in the music data world.
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Date
Without further ado, this is your Data Dump for Friday, Nov. 1, 2019.
My Chemical Romance’s Reunion Shows Scary Good Numbers
Hope you had a very spooky and safe Halloween.
There’s no trick here: For early 2000s pop-punk nostalgists and emo aficionados, My Chemical Romance dropped a very special treat.
The eye shadow-laden foursome announced their reunion on the most costume-heavy day of the year, and the internet was all about it.
If you were sitting there thinking the emo/pop-punk thing was just a fad, think again, because MCR’s numbers show otherwise.
Sure, it’s been six years since their break-up, but their numbers have been steadily climbing since we started tracking their data.
In March 2018, the band was at 4.9M Spotify Monthly Listeners, 2.7M Followers, and a Spotify Popularity Index of 78 out of 100.
As of Halloween, they’re at 6.7M Spotify Monthly Listeners, 4.3M Followers, and a Spotify Popularity Index of … drum roll please: 78!
Those stats are pretty stunning — six years of effective inactivity, and MCR has managed to maintain their streaming numbers.
If we look at their Neighboring Artists and filter by genre cluster, things get more impressive.
Paramore, who are just above them in terms of Cross-Platform Performance rank, are at the same Spotify popularity level.
However, Paramore released an album just two and a half years ago, and they were releasing new music videos as recently as last year.
To be fair, MCR has had help from frontman Gerard Way’s award-winning comic books — one of which has a Netflix adaptation — in addition to his and other members’ side projects and the band’s 2016 reissue of 2006’s The Black Parade.
However, with a band that hasn’t really had a frontline release for six years and is still maintaining their metrics, a Halloween announcement of their December reunion can only mean one thing right?
There’s nowhere to go but up.
Already, we see a daily Spotify Monthly Listener change from -891 to 7.4K, a daily Twitter Follower gain from 51 to 46K, a daily Instagram Follower gain from 140 to 12.7K, and a daily YouTube Channel Views gain from about half a million to just under a million.
Now, that’s scary good, so bravo, My Chemical Romance, bravo.
Outro
That’s it for your Daily Data Dump for Friday, Nov. 1, 2019. This is Rutger from Chartmetric.