Episode 30 - Laura Schwab, Aston Martin


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Jun 30 2020 35 mins  

We talk to Aston Martin’s President for the Americas Laura Schwab.
She tells us about her love for the iconic British brand, the power of James Bond and growing up in Kentucky.
Laura has also worked for Jaguar Land Rover so tells us about why she loves working for British car companies, how Covid will impact driving and the power of their brand not just for owners but for everyone.
She tells us about the new Aston Martin SUV - complete with optional dog washer - and how to fit a car seat into a DB11.
We talk about life in Bourbon country, how to make a Presbyterian, the clever marketing of Maker’s Mark whisky and her bourbon bar.