Jun 15 2020 73 mins 8
Keith Cartwright is the President and Chief Creative Officer of Cartwright, his newly formed agency backed by WPP. Keith has been named to Adweek’s Top 50 Creatives in the business, and Campaign Magazine’s Top 10 Most Influential People in Advertising. He started his career at Tracey Locke in Dallas, and Ogilvy New York. As a Creative Director at TBWA Chiat Day, he helped Adidas win Advertiser of the year at Cannes. As Global Creative Director at Wieden+Kennedy, he helped Jordan Brand push past $1 billion in sales for the first time. He served as SVP Group Creative Director at the Martin Agency. In 2011, Keith co-founded his own shop in San Francisco called Union Made Creative, where he did breakthrough work for Nike, GE and Lego. In 2016 he helped launch Saturday Morning, a collective built on using creativity to shift negative perceptions in the African American community. There he developed “The Look,” the acclaimed film for P&G that took on the unconscious and conscious bias faced by black men in today. At the end of last year, Keith departed 72&Sunny, where he served for two years as Executive Creative Director, winning an Emmy for Treatment Box, an experiential PSA that powerfully took on opioid addiction. Keith is a member of the One Club Board of directors, The Ad Council Board, and is a Member of the Syracuse University Board of Directors.
