Nov 12 2020 26 mins 2
Heist is a men's brand that challenges grooming conventions with tailored hair and grooming products for today's man. The idea came from the simple question of 'why were there no hair dryers for men?' Co-Founder Kristian Lorenzon decided it was time to put an end to sheepishly sharing. With no suitable answer on the market, they decided to develop their own. Established in London, they've set out to equip men with hair tools, products and tricks created just for them. They firmly believe that a quality hair dryer is the basis of a great hairstyle. The brand's hair dryer has been designed to give guys the power, control and confidence they need to achieve any hair style. In this episode of the MenswearStyle Podcast we interview Heist Co-Founder Kristian Lorenzon about how the brand was first thought up with his wife. They were both at Coachella Festival when they realised many guys were using their girlfriends' hairdryers. Using their savings they decided to start up a company aimed at men. The Heist hairdryer, along with a masculine design, has a longer cord and delivers 80 mph of power enabling the user to dry hair at a lower heat to protect hair follicles. Our host Peter Brooker and Kristian also talk about gaining market research from barbers, how men use hair dryers differently, using strategic partnerships for growth, how they're working with social media influencers, and future global expansion plans. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.
