May 21 2024 38 mins
In the latest episode of "Takin’ Care Of Lady Business®," Jennifer Justice sits down with Joey Wolffer, the co-owner and Chief Brand Officer of Wolffer Estate Vineyards. Joey's story is one of defying the odds and pioneering innovation in the wine industry, all while navigating the complexities of a family business. From transforming a small Hamptons vineyard into an internationally recognized brand to creating the iconic "Summer in a Bottle," Joey’s leadership exemplifies creativity, resilience, and authenticity. Her efforts have propelled Wolffer Estate to new heights, making it a beloved name among wine enthusiasts worldwide.
Key Takeaways
- Discover how "Summer in a Bottle," became a game-changer for Wolffer Estate, celebrating its 10th anniversary with a production increase from 1,500 to 100,000 cases.
- Learn about Joey’s innovative approach, including the introduction of "Spring in a Bottle," a non-alcoholic sparkling wine, showcasing the winery's commitment to diversification and sustainability.
- Understand the challenges faced as a woman in the male-dominated wine industry and how she leveraged her background in fashion and corporate dynamics to lead Wolffer Estate with confidence and creativity.
- Explore the significant growth of Wolffer Estate, now producing 300,000 cases and expanding into 31 states and eight countries, with notable support from stores like Whole Foods and Total Wine.
- Gain insights into Joey’s personal journey, from navigating family business dynamics after her father's tragic death to becoming a key figure in the winery's national and international success.
Resources
Connect with Joey: https://www.linkedin.com/in/joey-wolffer-336b584/
Follow Joey: https://www.instagram.com/joeywolffer/
Learn more about Joey’s company, Wolffer Estate: https://www.wolffer.com/wine/
Follow Wolffer Wine: https://www.instagram.com/wolfferwine/, https://www.instagram.com/thesummerinabottle/
About Our Guest
Joey Wolffer is a New York Native, entrepreneur and the Chief Brand Officer and Co-Owner of Wolffer Estate vineyard based in the Hamptons. With a mission to carry on the innovative legacy of her father, Joey and her brother Marc took over the winery in early 2013. That same year, they introduced the brand's iconic Summer in a Bottle Rose, which traditionally sells out each summer and is the number one fastest-growing rose in New York City.
In addition to the vineyard, Joey and Marc also took over The Tasting Room, Wine Stand, and Wolffer Estate Stables, which are all located on the 170-acre estate in the heart of the Hamptons. As a champion equestrian, Joey oversees the world-class stable facility, which combines heritage, beauty, and a passion for excellence.
Prior to joining the family business, Joey founded the Styleliner Truck, a luxury accessories boutique on wheels, and in 2015 she opened her eponymous boutique in Sag Harbor, NY. Specializing in limited luxe jewelry, clothing, and accessories for women, the concept boutique is a carefully curated treasure trove of extraordinary pieces by hard-to-find designers mixed with worldly vintage finds. Additionally,
About the Show
Takin’ Care Of Lady Business® is hosted by Jennifer Justice aka JJ, founder and CEO of The Justice Dept. JJ interviews achievers, entrepreneurs and high level executives, discussing the how to of building business as well as the challenges while competing and thriving in both business and in life. These highly successful women will share secrets, strategies and insights about what it takes to play to win.
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About Our Company, The Justice Dept.
A female focused advisory, consulting and law firm advocating for female founders, talent, execs and brands. We represent bo$$ ladies to make them 💰💰.
Website: https://www.thejusticedept.com/
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