John Hibbard – Co Founder of Red Paddle Co John Hibbard talks SUP innovation. This week Nick geeks out on innovation and technology in his chat with John Hibbard, the co- founder and brand director of worldwide inflatable stand up paddle board specialists – Red Paddle Co.

Over seven years John and his team have taken Red Paddle Co from a standing start, to a company which arguably has the biggest worldwide coverage and presence (selling in over 50 countries). They have a core focus to develop top quality inflatable SUPs through product innovation and development. John was one of the first in to see the future potential of S.U.P.

He was thoroughly marinated in salt water with a successful career as a professional windsurfer before he established himself across all SUP disciplines John Hibbard shares his insight into the life of a developing paddle board brand, with a glimpse into the cycle of product development and what he loves about the sport, together with his views on the future development and direction of the industry.

John Hibbards’s Notes and Resources

• Red Paddle Co Website UK
• Red Paddle Co Website US
• Dave Kalama’s open letter about inflatable boards here
• SIPA’ s self inflatable paddle board’s kick starter page

For the purposes of transparancy : SUPfm have no commercial or reciprocal relationship with Red Paddle Co or any other company and have received no monetary or other recompense for this episode. RED Paddle Co