Sep 26 2024 60 mins
In this episode of the Human Capital Lab podcast, host Rich Douglas interviews Erica Holthausen, founder of Catchline Communications. Erica sheds light on the significant benefits of getting published in trade journals and business magazines, especially for professionals in the talent development and human capital management fields. She emphasizes the importance of third-party validation, which can enhance one's personal brand, increase visibility, and build authority in their industry.
Erica also shares her journey from being a litigation attorney to becoming a consultant and publication expert. She offers practical advice for professionals looking to publish their ideas and highlights the difference between writing for periodicals and authoring a book. The discussion underscores the strategic use of writing to achieve specific career or business goals and encourages listeners to start writing, regardless of their initial skill level.
00:00 Introduction to the Human Capital Lab Podcast
00:30 Meet Erica Holthausen: Publishing Expert
01:14 The Importance of Publishing for Professionals
05:14 Erica's Journey: From Attorney to Consultant
14:40 Overcoming Writing Challenges and Finding Your Voice
22:13 Leveraging Publications for Career Growth
29:48 Barriers to Writing and How to Overcome Them
32:11 The Importance of a Shitty First Draft
32:51 Editing While Writing: A Recipe for Disaster
33:55 Testing Ideas Through Articles
35:34 The Chris Rock Method: Testing Material
36:44 From Articles to Books: Building a Body of Work
38:24 The Shelf Life of Written Content
41:34 Publishing Options: Self, Hybrid, and Traditional
46:31 The Value of Writing a Book
55:54 Erica's Writing Practice and Final Thoughts
Connect with the Guests: Erica Holthausen;
Connect with Human Capital Lab;
- Host: Rich Douglas
- LinkedIn: https://www.linkedin.com/in/rich-douglas-92b71b52/
- Human Captial Lab Links
- Website: https://humancapitallab.org/
- Interested in Being a Guest? https://humancapitallab.org/podcast/