Oct 23 2024 48 mins 1
A deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales.
Strap in! In this episode Miranda takes us on a journey through the secret lives of emojis. From their birth in Japan, to their rise in popular culture and how different generations use them to communicate, these critters really are a central part of modern day communication.
Kylie takes down Tropicana Juice and their 2009 rebrand disaster, one of the most famous, and expensive, rebrand fails in modern history. How did they get it so wrong and what can we learn?
Tangents include but are not limited to why google would think to put cheese under the patty on their burger emoji, why Gen X are always forgotten and our incredibly underwhelming internship tasks.
Due to popular demand (one person - our Studio Manager) we have added a segment! A personal make and break in which it is revealed that neither Kylie or Miranda have a shred of car pride, Miranda deals with a multi-generational stinkbug family and Kylie overthinks her buggy tour outfit.
Research links:
https://medium.com/@agzmn/the-making-of-apples-emoji-how-designing-these-tiny-icons-changed-my-life-16317250a9ee
https://www.wired.com/story/guide-emoji/
https://unicode.org/emoji/emoji-proposals-status.html
https://www.moma.org/magazine/articles/998
https://emojitimeline.com/
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