Jun 27 2019 16 mins
How do you feel about customer feedback forms? - MAF213
Honest feedback is essential to continue to delight and engage customers.
But it's not just about gathering data. It's about asking the right questions.
Let's grab a coffee and talk about it some more.
Welcome to episode 213 of the award-winning Marketing and Finance podcast.
What you'll hear about in this episode:
Before we get into the meat of the topic, hear how I won Podcast of the Year at the Content Marketing Academy Awards 2019. Then I talk about:
- Where research fits in the marketing mix
- Those surveys you get after a trip on a plane or a train
- Why 1-10 rating questions aren't enough
- How to truly understand how our customers feel about our products and services
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk