Climate change- one of the most daunting, fear inducing, denial inducing, terrifying topics of our time. So terrifying that many people shut down and freeze, rather than adopting sustainable behaviours that will truly have an impact. How then, do we effectively drive sustainable behaviours?
Anjuli and Meike are joined by neuromarketing expert Prince Ghuman, author of the best-seller "Blindsight", to crack the challenge.