Sep 22 2014 43 mins 2
MPAF14 – Pete Matthew on using Audio and Video to Drive Adviser Leads
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
Traditional marketing communications is all about promotion. Promoting a product, service or person.
In the digital space however, individuals and companies now see marketing as education and themselves as teachers. And they produce content that educates their customers rather than simply sells a proposition.
One well-known UK financial adviser demonstrates the power of this approach. His website, Meaningfulmoney.tv showcases nearly 300 videos and a weekly audio podcast that’s just hit episode 75. This audio and video content creates quality leads for is adviser firm.
My guest on Episode 14 is Pete Matthew.
Hear how he began thinking of himself as a teacher as well as an adviser. Hear how he developed MeaningfulMoney.tv and created his audio and video content.
Listen to his tips on how to create high quality content on a modest budget, and how this can drive more leads to your business.
Who is Pete Matthew?
Pete describes himself as a very content husband and...
