Nov 15 2017 34 mins
Gudrun Lauret on creating and repurposing content for professional services - MAF149
On the podcast this week, my guest is Gudrun Lauret.
We talk about creating and, most important, repurposing content, for professional services businesses and entrepreneurs.
Welcome to episode 149 of the Marketing and Finance Podcast.
We chat about:
- Gudrun's career from journalistic beginnings to building her own copywriting business
- What people really want to know about mortgage brokers, financial advisers and other professional service providers
- Turning client questions into blogs, articles, podcasts and videos
- How to come up with content which will engage your clients
- Repurposing your content whether your starting point is a live video or a written blog
- How to boost your content and attract traffic to your website
Who is Gudrun Lauret?
Gudrun helps businesses make the most of their podcasts, vlogs and webinars with her transcription and repurposing services. She turns them into blogs, quotable soundbites and more. She also writes blogs and bespoke copy for successful entrepreneurs who recognise the importance of original, well-written communications.
Gudrun is passionate about writing and builds on her years of experience to produce the words to allow companies to clearly and effectively share their messages.
Links and Show Notes.
For links to the books and apps mentioned by Gudrun, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I’m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional, helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk