Feb 24 2007 29 mins 1
Affordable Web Hosting $5.99 A month Death Valley Days was a long-running American radio and television anthology about true stories of the old American West, particularly the Death Valley area. It was created in 1930 by Ruth Woodman and ran on radio until 1945. It ran from 1952 to 1975 as a syndicated television show. The 558 television stories, which had different actors, were introduced by a host. The longest-running was "The Old Ranger" from 1952-1965, played by Stanley Andrews. The hosts following were actors Ronald Reagan, Robert Taylor, John Payne, Dale Robertson and Merle Haggard. During his time as host, Reagan also frequently appeared in the program as a performer. It has been rerun under other names and with other hosts, since the hosting segment at the beginning and the end could be easily reshot with another performer with no effect on the story. Alternate hosts and titles have included Frontier Adventure (Dale Robertson), The Pioneers (Will Rogers, Jr.), Trails West (Ray Milland), Western Star Theatre (Rory Calhoun) and Call of the West (John Payne). The last title was also often applied to the series' memorable, haunting theme music. Under the Death Valley Days title, the program was invariably sponsored by Pacific Coast Borax Company, which during the program's run changed its name to U.S. Borax Company following a merger. Advertisements for the company's best-known products, 20 Mule Team Borax, a laundry additive, and Boraxo, a powdered hand soap, were often done by the program's host. Death Valley was the scene of much of the company's borax mining operations. The "20-Mule Team Borax" consumer products division of U.S. Borax was eventually bought out by the Dial Corporation, which as of 2006 still manufactures and markets them. U.S. Borax continued to mine and refine the borates and maintained Dial as one of its customers. In 2006, Rio Tinto, the parent company of U.S. Borax. Inc., decided to merge USB with two of its other holdings, Dampier Salt and Luzenac Talc, to form Rio Tinto Minerals and has moved its corporate headquarters to Denver, Colorado. Death Valley Days is, judging from sheer number of episodes broadcast, by far the most successful syndicated television Western, the most successful television Western ever in the half-hour format, and arguably the most successful syndication of any genre in the history of the U.S. television market (Baywatch had a larger international market among U.S.-produced syndicated programs.)
