30: What does a brand sound like?


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Apr 24 2019 37 mins   2.4k
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? Sign up for our newsletter: https://bit.ly/2FIXysC