Jul 29 2024 14 mins 1
In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.
00:00 Welcome to Make Good Fashion
00:20 Understanding Brand Mission in Wholesale
03:06 Choosing the Right Retail Partners
04:22 Communicating Your Brand Mission
06:44 Creative Ways to Present Your Brand
09:59 Maintaining Strong Retail Relationships
10:49 Real-Life Examples and Bonus Tips
12:53 Conclusion and Final Thoughts
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