Mar 19 2020 20 mins 1
Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.
Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
Use the problem-solution (before-and-after) formula: solve a real problem
Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
Collect customer data!
Resources
245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer (previous appearance)
The Institute Of Wow (Site)
THE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE! (Book)
JD Private Consult (Website)
Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
Use the problem-solution (before-and-after) formula: solve a real problem
Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
Collect customer data!
Resources
245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer (previous appearance)
The Institute Of Wow (Site)
THE AVALANCHE LEADS FORMULA! How To Attract A Stampede Of New Leads ONLINE & OFFLINE! (Book)
JD Private Consult (Website)
