How Jason Butler has squeezed the orange over the last 25 years


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Nov 10 2017 56 mins   1
  • Why having no natural chemistry or empathy wasn’t an issue in his career
  • What he means by being like ‘a friendly John McLean’ (from Die Hard!)
  • Why your personal motive is the most important factor in your professional life
  • Why the initial contact with the office shouldn’t be held by you / the planner
  • Why the pre meeting call should be done by video call
  • Why your connection with clients should be friendly, open and listening
  • What an attitudinal questionnaire is and how you would use one
  • Why his opening question is "tell me your story, how did you get to where you are now?"
  • Why clients want a collaborative relation akin to a CEO and a CFO
  • Why you should sell ‘trial relationships’
  • How he knew it was time to walk away

    Jason Butler @jbthewealthman
    His current book:
    The Financial Times Guide to Wealth Management: How to plan, invest and protect your financial assets (The FT Guides) http://amzn.eu/g62rr1S
    His new book:
    Squeezing The Orange: Simple Ways To Live A Full Life http://amzn.eu/9tJkdJt
    Website: http://www.jason-butler.com/