Writing Persuasively for your site visitors
In this episode we talk about how to write persuasively for prospects. Our guest is Nik Paprocki, the founder of Websuitable, an ROI driven digital agency serving small businesses all across Canada. He feels this use of copywriting is just as effective in terms of generating leads, because it speaks to everyone, not just those who are in-market to buy from you now. He felt so strongly about how it works that he swung his whole agency around to this writing approach.