Wrangling Performance out of Site Content with Michel Fortin

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Jun 16 2020 51 mins  
My guest is Michel Fortin of Shelly Solutions, whose strategies get to the heart this. He is a 30-year marketing veteran, who has done copywriting and marketing as a coach, under his own consultancy, and within an agency. He’s active in industry associations spoken on stage at conferences, holds industry certifications, and has written hundreds of published articles. As you hear our conversation, you’ll hear him refer to many sources: a half- dozen books that guided his thinking on sales & marketing, se