Leveraging LinkedIn Ads with AJ Wilcox


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Jun 30 2020 58 mins  
Hear AJ Wilcox, founder of a LinkedIn-only advertising agency, explain why you should advertise on LinkedIn. AJ was an early adopter of LinkedIn (you’ll see what I mean by looking at his LinkedIn profile) and he goes in to deep description of many aspects of running paid campaigns on LinkedIn, including: what BANT qualification you can do with LinkedIn’s targeting, the three different targeting methods the platform uses, how the high cost-per-click of LinkedIn ads is economically justified, how lifetime