Qualifying Prospects with Martin MacArthur
Remember as a kid at the amusement park - you must be this tall to go on this ride? This closely parallels a key part of all complex sales - Qualification. To get a salesperson’s perspective on how to do this, I spoke with Martin MacArthur,who is passionate about getting on the phone and helping companies fill their pipelines with qualified leads that drive sales. Let’s get into that discussion.