The Role of Content Throughout the Funnel

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Oct 10 2019 29 mins  
This episode takes us through the case of a company that seized the chance to market their product using content, tailored to each buyer’s vertical and funnel stage. Hear how they: Implemented the email communications and marketing content into their Marketing Automation tool. What kind of marketing resources they needed to build and maintain the platform How to customize content for different audiences, without making too much work for yourself How to present dashboard data such that management understands how you use the budget to create content and what business-related numbers that influence. For complete Show Notes, go to: