EP70: How the Jobs to be Done Framework Drives Repeatable Growth


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Nov 26 2019 33 mins   1
As product-led companies become more and more common, one of the advantages is how different teams (marketing, product, sales, engineering) can learn from each other. For example, the jobs to be done framework is a common way for product teams to build their roadmaps. It's can also be an extremely beneficial framework for marketers to learn and use. We talk to Claire Suellentrop about how she uses the job to be done framework to improve the results of her clients. We talk: - Claire's experience working at the fast-growing Calendly as employee number two, the metrics she focused on, and why she left after two years. - Why the jobs to be done framework differs from personal development and an example of how Claire used it to create better onboarding flows for her client Autobooks. - How Claire used research from the jobs to be done framework to prioritize what features to build to decrease the time to value of her client's product. Happy Growing!