Dec 05 2019 37 mins 1
As a startup, getting press for your product is an essential part of your growth engine. But why would any major outlets be interested in what you do? Well, on this episode of the GrowthTLDR, we talk to Nathan Resnick, the CEO, and Co-Founder of Sourcify, a platform that helps large brands simplify the process of bringing products to market, about how he has attracted press from every major news outlet you can think off. We talk: - How Nathan used capitalized on a popular trend to secure press from outlets like Hyperbeast, BroBible, and how Nathan became a regular guest on CNBC. - The story of how Nathan went from selling fake Dr.Dre headphones to helping fortune 500 companies add millions of dollars in revenue to their business. - How Nathan generates business from tradeshows without having to pay for a booth. Happy Growing
