Dec 19 2019 38 mins 2
Content marketing has become a de facto part of most companies' growth plans. But are audiences getting burned out by content? And what's the role of content marketing in a product-led world. Luckily to help answer these questions, we got to hang out with Joe Chernov, VP of Marketing at Pendo, and one of the reasons content marketing became so successful in B2B. We talk to Joe about: - The constant battle between gating and ungating content. How do companies get this, right? And how do you know what content is good enough to put a form in front of. - What are the three most common types of content that have the best chance of succeeding with your audience? - How Joe has changed his approach to content and now approaches it more like a product leader vs. a marketing leader. Happy Growing!
