EP79: The Growth Playbook Behind Many of the Fastest Growing B2B Companies


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Jan 07 2020 42 mins   1
I bet we all have some plans in 2020 to get growth in our businesses. Well, why not listen to a true master of growth on some of his repeatable tricks to get incredible growth in B2B marketing. G has worked in growth for some of the best B2B brands on the globe, including Segment, Drift, and Mention. He's renowned for his creative approach to growth. And in this episode of the GrowthTLDR, he didn't disappoint. We talk to G about: - His three-step process for identifying where a company is losing most revenue in their customer funnel, creating a list of experiments to resolve those issues, and putting a dollar value against how much each experiment could return to the business. - How G can get a total addressable market for each of his clients, and using data, tell his clients how much of that market is looking to buy software like theirs in the next 90 days. - G's go-to growth tricks for ensuring your company can get incredible growth in 2020 Happy Growing!