Apr 09 2020 40 mins 2
In this episode of the GrowthTLDR, we talk about a growth tactic you likely haven't invested in yet - website personalization.
We talk to founder and CEO of Mutiny, Jaleh Rezaei, about how B2B can better leverage website personalization as a growth lever for their business.
We step through the best use cases for website personalization and how it can have a real impact on your business. We go through the best data points to segment your visitors, examples of how brands like Gusto and Amplitude have used personalization to increase their leads, and what impact COVID-19 has had on Jaleh's growth strategy for Mutiny.
