May 14 2020 18 mins
In this episode of the GrowthTLDR, we discuss the hearts and minds approach to content marketing.
The mission of content marketing teams is to create stories that inspire and educate their audiences.
That content spans across both different content channels (blog, social, email, etc.) and content formats, text, audio, images, video.
The hearts and minds approach is a way for us to break out our marketing channels, topics, and content formats across two distinct buckets.
It helps us to associate both a primary goal and secondary goals with a channel. It's near impossible for a marketing channel to be successful if it has multiple goals, and they're all weighted evenly.
Happy Growing