Jun 16 2020 37 mins 9
In this episode of the GrowthTLDR, we talk to Andy Raskin, who helps companies with their strategic messaging and positioning.
It's not easy standing out from the competition today. To do so, you need to have a story that separates you from everyone else. Andy helps companies do just that.
We talk about why a companies sales deck is the best test of being able to construct a story that works for your prospects. It gives you the most immediate feedback. We talk about Andy's framework that he uses to help companies build a winning story and examples from Andy's clients on how they've successfully created that narrative.
