Compassionate Side Hustle Strategy

In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-content creators and small business owners. Key topics include:

• The illusion of effective marketing on platforms like Instagram and TikTok.
• The impact of social media on mental health and business strategies.
• Practical reasons some choose to stay on social media, balanced with a call to explore alternatives.

How to reassess social media's role in your business strategy and personal life for better mental health and genuine engagement.

Show notes for this episode: https://rochellesanchez.com/the-hidden-cost-of-social-media-marketing

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KEYWORDS: social media marketing, small business, content creation, mental health, engagement strategies, marketing alternatives, business branding, digital addiction, personal wellness, professional growth