Feb 07 2018 60 mins
Pre-suasion is the practice of getting people sympathetic to your message before they experience it. In this episode, Gary sits down with Naren Arulrajah, host of the Growing Dentist podcast, to discuss the psychology of Marketing. Together they discuss two books by Dr. Robert Cialdini that have deeply influenced both of them. Listen now to find out how you can adapt the techniques found in these books to grow your dental practice.