Apr 18 2016 28 mins
You don’t hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications, and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO’s Circle—and served as vice president of Marketing at Telecom Ireland US (eircom). She has her MBA from Harvard Business School.
In this podcast you will learn:
The one customer experience challenge sitting on every CMOs' desk today
The changing role of PR and advertising as consumer behavior changes
Golden advice for personal brand building