Joe Bell is the CEO of Cultivate, a social media management platform that helps companies plan organize and execute social campaigns that reach more customers. Cultivate was featured in South by Southwest’s 2017 Startup Spotlight and won North Carolina Technology Association’s Top Tech Startup to Watch for 2017. In this episode, Joe shares his experience evolving his marketing company into a software company. He talks about bringing on co-founders and raising money from investors. He also gives his advice for how to land those first customers.