In this episode, we discuss how to build a successful upper cervical practice team. Dr. Bill Davis shares his experience and insights on the four essential elements for a thriving practice: a purpose-driven doctor, efficient systems, effective marketing, and a motivated and well-trained team. He emphasizes the importance of aligning the team with the practice's mission, vision, and values, and provides practical advice on how to communicate these effectively. Additionally, he discusses the characteristics of ideal team players, emphasizing the importance of humility, hunger, and people smarts.